Privacy Policy

United Fashion Colours (“UFC”, “we”, “us”) operates a wholesale readymade menswear trade catalog. This policy explains what data we collect when you use our website, why we collect it, and the third parties we share limited data with for advertising and analytics.

We collect:

• Information you give us when you submit an enquiry, contact, or bulk-order form — such as your name, shop name, mobile/WhatsApp number, city, business type, and the details of your requirement.
• Usage and device information collected automatically — such as pages viewed, catalogs opened, approximate location (derived from IP address), browser and device type, and referring URLs (including advertising campaign parameters such as UTM tags).

• To respond to your enquiries and provide wholesale pricing, availability, and quotes.
• To operate, secure, and improve our website and catalog.
• To measure the performance of our marketing and advertising campaigns and to show relevant ads to people who have visited our site.

We and our partners use cookies and similar technologies (including pixels and local storage) to keep the site working, remember your preferences, and understand how the site is used. Advertising and analytics cookies — for example the Meta Pixel cookies _fbp and _fbc — help us measure conversions and reach relevant audiences. You can control or block cookies through your browser settings; blocking some cookies may affect how the site works.

We use Meta Pixel and the Meta Conversions API (Meta Platforms, Inc. — Facebook and Instagram) to measure the effectiveness of our advertising and to build audiences for our campaigns. This means certain events (such as page views, catalog views, and enquiry submissions) are shared with Meta both from your browser and from our server. Where we share contact details (such as a phone number or email) with Meta for ad matching, that data is hashed before transmission so Meta does not receive it in plain text.

We may also use Google Analytics 4 (Google LLC) to understand site traffic and behaviour. These providers process data under their own privacy policies:

• Meta: facebook.com/privacy/policy
• Google: policies.google.com/privacy

We do not sell your personal information. We share data only with service providers that help us run the business — such as our hosting and database provider (Google Firebase) and the advertising/analytics partners named above — and where required by law. Enquiry records are stored securely and retained for as long as needed to serve you and meet our legal and business obligations.

• Adjust cookie and tracking preferences in your browser.
• Opt out of personalised ads via your Meta ad preferences.
• Request access to, correction of, or deletion of your data by contacting us (details below).

Questions about this policy or your data? Reach the UFC trade desk at trade@unitedfashioncolours.com or +91 99646 58007. See also our contact page.